Instead of a spherical or cylindrical back side, the Moto X has a more complicated conical one, which starts thicker at top and tapers to a point at bottom, with a rounded side to side profile. The rounded back shape of the Moto X is probably its most unique feature. The glass is fused into the plastic at the edge and rounds off nicely. That’s topped with a 4.7-inch display and an edge bezel Motorola claims is thinner than all the competition thanks to a new unique glass-plastic fusion. The study involved having a large number of users hold different sizes and shapes and give feedback – a primarily data driven approach whose end result is the Moto X profile. Motorola says it conducted a large user study to find out what the optimal size for a smartphone was, and feels strongly that it’s found it. The hardware itself is definitely not aligned with the industry trend of having larger and larger devices. With the Moto X, Google is attempting to re-launch Motorola, a product which it views as the canonical first device under Google guidance. The handset maker primarily worked for Verizon as an ODM for the Droid lineup, and sold phones internationally in China and Europe. Before its acquisition, Motorola had worked itself into an odd place in the US market. The Moto X is a hugely aspirational product for Motorola, nee Google.
It’s official and we just were handed one at a Motorola event in New York City. Last week they announced their Droid lineup for Verizon, this week they’re ready to talk shop about the much-rumored, very-hyped Moto X. Since being acquired by Google, there’s been a lot of speculation about what’s coming next from Motorola.
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